Interstitial Ads are full screen ads that display over an application’s content. These ads often result in higher eCPM for developers. The best time to use Interstitial Ads is during a natural break in the application flow, such as after completion of a level in a game.
Within interstitial ad placements, developers have the option to display interactive video ads. These units often produce the highest eCPM. To ensure a placement is able to receive these ads, speak to a Verizon Media Account Manager.
Integrating Interstitial Placements
To add an interstitial placement to an app, import the required classes, create an interstitial ad factory, load the ad, and then show the ad once it has finished loading.
The following steps illustrate the process:
1. Import the required classes
Import the following into the Android activity or iOS view controller that will trigger the interstitial ad.
The Interstitial ad factory callbacks communicate events related to ad loading, such as success/failure of an ad load, load/update of the cache. These are implemented as interfaces (Android) or delegates (iOS) and implemented accordingly. Please refer to the API documentation for Android and iOS for a complete list of available callbacks.
The Interstitial ad callbacks convey changes in the state of the ad. For example, callbacks are provided for ad display, clicks, failure, etc. Please refer to the API documentation for Android and iOS for complete list of available callbacks.